AMARA MANCUSO X BULOVA

AMARA X BULOVA

I’m in a busy time of my life, but it’s a good time. Together with my husband Max, I own a restaurant and two espresso bars (Annette Food Market and The Good Neighbour) and we’re raising our three young children here in Toronto. I was in the fashion industry prior, and as I began to miss it, I launched Lace and Braids, which is a fashion and lifestyle blog that has evolved into a job where I also get to create digital content for brands I love. There aren’t quite enough hours in the day, but I have a great partner and we’re able to keep it fun and make it work.

Bulova’s recent campaign “A History of Firsts” is inspired by their rich history of industry firsts. What has been your most notable first?
The first business I opened was the most terrifying and the most rewarding. We had just had our first baby and she was just a few weeks old when we were interviewing candidates for our team and hanging The Good Neighbour sign on the front of the shop. I remember that first leap of faith so well and with the fondest memories looking back on it.

AMARA X BULOVA

Do you remember when you first began to wear a watch?
I can recall first trying on my grandmother’s watch and loving how intricate it was. It was one of those dainty vintage pieces with the elasticized links and the tiny little face. I don’t think I could tell time yet, but I was already excited at the thought of wearing a watch to be stylish like her.

AMARA X BULOVA

What elements do you love about your Bulova Curv watch?
It is so incredibly lightweight for its size and the rubber wristband makes it really comfortable so I can wear it all day. I also love how versatile it is in the black. With the beautiful diamond accents, I can easily wear it with a fancier outfit as well.

AMARA X BULOVA

How has Bulova empowered femininity through their history and recent collections?
I love how big the faces are on many of the women’s watches in the recent Bulova collections. So often we see men’s watches with the oversized faces that command attention, while the women’s are smaller and more delicate. I remember it fondly on my grandma, but times have changed. What we considered ‘masculine’ before is a look a lot of women want now too. I personally love a big watch and, when I wear it with a blazer, I feel like I can take on anything. It’s my power outfit.

Follow Amara @laceandbraids