It all started with jeans. In 1981 the Marcianos founded a small denim company in California which has grown to be one of the largest and most successful fashion brands in the world. The Marciano brothers were raised in the south of France, a place rooted in passion and the essence of French style. Their love of the American West combined with a European sensibility became their driving force behind the creation of Guess. Guess Watches launched its collection in 1983 with a line of men's and women's fashion watches. Consistent with the Guess image, the ever evolving watches appeal to young, fashion-driven consumers around the world.