Both classic and classy, the 10:17 doesn’t have to scream for you to notice how striking it is. Swiss movement is housed in a sleek casing that features solid arms and a wide, flat bezel that complements the ultra-minimal dial. Finished off with sharp hands and a studded crown, the 10:17 is a new generation’s standard of “timeless.”

Both classic and classy, the 10:17 doesn’t have to scream for you to notice how striking it is. Swiss movement is housed in a sleek casing that features solid arms and a wide, flat bezel that complements the ultra-minimal dial. Finished off with sharp hands and a studded crown, the 10:17 is a new generation’s standard of “timeless.”

Both classic and classy, the 10:17 doesn’t have to scream for you to notice how striking it is. Swiss movement is housed in a sleek casing that features solid arms and a wide, flat bezel that complements the ultra-minimal dial. Finished off with sharp hands and a studded crown, the 10:17 is a new generation’s standard of “timeless.”

A minimalistic take on traditional timepieces, the 7:05 puts a contemporary spin on conventional sloped bezels and roman numerals by adding peaked, semi-hollow hands, subtle crosshairs and a studded crown. With Swiss movement housed in a mid-size 40mm casing, the 7:05 says ‘out with the old’ to create a versatile new style of everyday watch.

A minimalistic take on traditional timepieces, the 7:05 puts a contemporary spin on conventional sloped bezels and roman numerals by adding peaked, semi-hollow hands, subtle crosshairs and a studded crown. With Swiss movement housed in a mid-size 40mm casing, the 7:05 says ‘out with the old’ to create a versatile new style of everyday watch.

A minimalistic take on traditional timepieces, the 7:05 puts a contemporary spin on conventional sloped bezels and roman numerals by adding peaked, semi-hollow hands, subtle crosshairs and a studded crown. With Swiss movement housed in a mid-size 40mm casing, the 7:05 says ‘out with the old’ to create a versatile new style of everyday watch.

A minimalistic take on traditional timepieces, the 7:05 puts a contemporary spin on conventional sloped bezels and roman numerals by adding peaked, semi-hollow hands, subtle crosshairs and a studded crown. With Swiss movement housed in a mid-size 40mm casing, the 7:05 says ‘out with the old’ to create a versatile new style of everyday watch.

The Basel takes its name from a Swiss city known for world-class watch-making and an influential graphic design school. Borrowing from the modernist aesthetic popularized by Swiss designers, the Basel has just enough of what’s necessary and none of what isn’t. The hidden crown and disappearing band put an unexpectedly contemporary spin on this classically-inspired watch, resulting in a sleek Swiss-movement timepiece that lives up to its name.

The Basel takes its name from a Swiss city known for world-class watch-making and an influential graphic design school. Borrowing from the modernist aesthetic popularized by Swiss designers, the Basel has just enough of what’s necessary and none of what isn’t. The hidden crown and disappearing band put an unexpectedly contemporary spin on this classically-inspired watch, resulting in a sleek Swiss-movement timepiece that lives up to its name.