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The WATCH IT! Story


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Welcome to the World of WATCH IT!

In 1999 WATCH IT! founder, Darren Bondar, stumbled across a watch boutique in New York City. At that moment, he realized that there was a lack of outlets that offered a wide selection and personalized service for functional and fashionable timepieces in Canada. Watches were becoming an increasingly prevalent accessory in the fashion industry and were generally only available at large box retailers or jewellery stores. In November 1999, WATCH IT! launched its flagship store on the famed Whyte Avenue in Edmonton, Alberta. Since its establishment, WATCH IT! advances as an innovative leader in the watch industry by offering a wide selection of high quality and affordable watches with a focus on exemplary customer service. Today there are 30 locations nationally, all owned and operated by Canadian entrepreneurs.

In addition of sunglasses and accessories, WATCH IT! maintains its fundamental mandate of providing Canadians with one of the largest selections of practical timepieces and fashion accessories while supporting them with a high-degree of after-sales service. Through strong partnerships with premium suppliers, energetic franchise partners and a dynamic group of staff, WATCH IT! continues to flourish as one of Canada’s most well-recognized boutique retailers in the Canadian retail industry.

We capitalize on the upscale watch, sunglass and accessory gap in the national market, and plan to open more premium location boutiques with qualified partners across the country. With our solid reputation, trademarked name, low start-up costs and polished operating procedures, becoming a WATCH IT! franchise partner is an advantageous and timely investment.

Our Mission

WATCH IT! provides superior products that lead in quality, innovation, technology and fashion. Through deep industry connections, extensive training for our employees and business partners that share a common goal of excellence, our mission is to create the ultimate customer service experience that exceeds expectations.

Our Vision

To lead the Canadian specialty retail and watch industry though innovation, collaboration and a culture of excellence.

WATCH IT! Polo Park

WATCH IT! Polo Park



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