BAKER. MAKEUP ARTIST. INSTAGRAM QUEEN.
For thousands of years, sailors have been tantalized by the mythical mermaid. In a small coastal town on Newfoundland’s eastern coast normally surrounded by foggy grey skies and waves of the deepest greens and blues, Jessika Petten is living proof that mermaids do exist. She is a walking rainbow of eclectic style. Jessika may not have a fish tail, but her penchant for flowing wigs of vivid hues, glittery makeup, and a unicorn-inspired wardrobe make this mermaid on two legs an Instagram darling.
ON HER STYLE
Describing her style as “colourful and a little weird,” Jessika finds her favourite pieces at thrift shops and vintage stores. While most women apply their lipstick last, Jessika begins with a “shade of the day,” and then her wigs, accessories, and outfit fall into place from there.
“The funkier the better. Think bright colours and glitter!” Taking inspiration from Kat Von D, who encourages her fans to embrace who they are, Jessika calls Kat’s makeup line one of her favourites. However, it’s not always eyelashes and lip gloss. To keep things interesting (as if they weren’t already), she sometimes also uses makeup to transform her look completely! This past May, she attended a Toronto Blue Jays game as José Bautista. “My beard fooled a lot of people,” she laughs.
Best-Kind Bake Shoppe, a cupcake business that Jessica started with her sister, Jana, back in 2012, has become a massive hit at local farmers markets, selling out nearly every weekend. The sisters typically spend Friday baking anywhere from 300 to 800 cupcakes. Jessika’s favourite flavour? Cotton candy. Her least favourite thing? When people call them “muffins”!
An average day in Jessika’s life consists of getting up early and doing her hair and makeup, completing a photo shoot for her Instagram following, then tending to clientele at one of her two businesses: the bake shop or the hair salon (is there anything she can’t do?). Having essentially three jobs doesn’t leave much free time, so she chooses to save as much money as she can for her next travelling adventure.
ON OLIVIA BURTON
Jessika loves the feminine feel of the vintage-inspired brand with its array of pastel colours. “When you look at the time, and you’re reminded of ice cream, it’s always a good thing.” Fun fact: Jessika has a cousin with the same name!
FOLLOW JESSIKA: @JESSIKAPETTEN
PHOTOGRAPHY: JANA AND JESSIKA PETTEN
LOCATION: PORT DE GRAVE, NL