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A gale springs up on an open sea. Rivers move from a trickle to a torrent in seconds. Deep in the woods, darkness falls all at once. Time is different out here. It happens faster. It’s less forgiving. It rewards the prepared. Punishes the uninitiated. And dares you to race it home.

 

At Swiss Military, watches are designed as essential equipment. They have to work under all kinds of conditions.

 

As the newest addition to the WATCH IT! family, Swiss Military is the brand of choice for consumers seeking a “lifestyle tool” that delivers functionality, value, classic styling, and versatility. The recognizable “cross” is associated with heritage, authenticity, and craftsmanship. The global icon, a timeless piece that evokes FUNCTIONALITY, serving the purpose of its wearer; AFFORDABILITY, as a Swiss-made watch that will last; and VERSATILITY because it can be worn on any occasion. The innovative styling of each watch complements the Swiss Military commitment to performance, quality, craftsmanship, and versatility.Swiss Military watch is a global icon, a timeless piece that evokes FUNCTIONALITY, serving the purpose of its wearer; AFFORDABILITY, as a Swiss-made watch that will last; and VERSATILITY because it can be worn on any occasion. The innovative styling of each watch complements the Swiss Military commitment to performance, quality, craftsmanship, and versatility.

 

The innovative designs deliver more diverse watch styles that provide the necessary tools required for all types of consumers, ranging from the outdoor enthusiast to the globetrotting. The Swiss Military watch has no boundaries, just like the Swiss Military wearer’s interests, needs, and lifestyle. These exceptionally designed and innovative “tools” can now be found at select WATCH IT! locations across Canada and online at watchit.ca.



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TIME MATTERS

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