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Meet Jeremy Charles. Just like the Swiss Military watch he wears, Jeremy is a multi-tacker. The bearded, flannel-wearing chef, owner, fisherman, hunter, forager of Raymond’s and The Merchant Tavern in St. John’s Newfoundland... READ MORE


“Bold” and “loud” are the polite words people use when describing my work. It’s code for obnoxious... READ MORE

When you nail a performance and leave it all on the dance floor, I want them to be a hot, sweaty mess... READ MORE


Jessika Petten - Olivia Burton

For thousands of years, sailors have been tantalized by the mythical mermaid. In a small coastal town on Newfoundland’s eastern coast normally surrounded by foggy grey skies and waves of the deepest greens and blues, Jessika Petten is living proof that mermaids do exist... READ MORE


Josh Davis

With his gruelling Ironman training schedule, full-time job, and sommelier studies, time matters more to Josh Davis. A lot more...READ MORE



 Life and Time in a Band

Colin MacDonald, The Trews lead singer and rhythm guitarist, talks to WATCH IT! about time spent on the road and why Fossil is his watch of choice... READ MORE




We are a collaboration of designers, innovators, entrepreneurs, athletes and artists that appreciate the details... READ MORE


Marcelo Burlon


Over the last several years, G-Shock has collaborated with many different artists, designers, and prominent tastemakers to help make time even more interesting... READ MORE 


The Moon Watch


When your airfare costs $10 billion, and you only have a day to see the sights, you take a Bulova to keep track of time...READ MORE







With 28 of the most beautiful races on the planet planned between April and September 2016, join 5 Peaks and WATCH IT! this summer and reconnect with what matters most... READ MORE



In his third daring stunt, the Skywalk, Thomson found himself chasing the HUGO BOSS yacht upwind using a 10 metre kite. He then attached himself to a line in the water, fixed to the top of the mast. The speed of the yacht propelled him 280 feet in the air - higher than London’s Tower Bridge and double the height of the yacht...READ MORE