Toronto-based fashion, beauty and travel digital content creator and brand influencer


Tell us a little about yourself.

I work full-time as a Client Engagement Specialist at RL Solutions, a healthcare software company downtown Toronto. Outside of that, you’ll find me bingeing on Netflix, blogging, stuffing my face with food or all of the above. I created simplyteee a year ago as a creative fashion outlet, but it’s turned into a second full-time job. My blogging journey has allowed me to partner with so many of my favourite brands (even ones I only dreamt of collaborating with), and meet so many like-minded individuals all in pursuit of the same goals.

Can you tell us about your blog, and what inspired you to start it?

I created simplyteee in September of 2015 on a whim. I wanted to get into blogging for a couple years prior to starting, and I decided one day to just do it. Initially, I focused on solely fashion and it was more of a creative outlet for myself, but the blog has expanded to now include travel and beauty. I decided to see where it took me after a year and go from there. It’s a lot of work and there are days where I want to quit it all, but ultimately I love what I’m doing and the people I’ve met along this journey.


What is your top style tip?

Be comfortable! It’s a bit of a cliche, but the main rule I live by is ‘comfort over everything’. No matter what I’m doing, whether it’s going to work, a wedding, the gym or the airport, I want to be comfortable so I only buy pieces I know I’ll wear over and over again. Yes, that means you’ll never find me walking out in a pair of high-heeled pumps or stilettos (unless it’s padded with marshmallows).

The biggest style lesson you’ve ever learned?

For the longest time, I avoided wearing maxi skirts and dresses, culottes and wide-legged trousers, and long jumpers because I believed it would make a petite individual like myself appear shorter. It wasn’t until I launched my blog that I started venturing outside of my comfort zone and wearing different styles I wouldn’t have thought suited me. A petite gal’s best friend is her tailor, and if what you’re wearing is tailored properly you can do no wrong.


What pieces do you invest in and why?

I invest in bags and purses because they can easily elevate or add depth to any outfit. Similar to how your mood can depict your outfit, a purse can completely alter a look and take it from drab to fab.

If we looked into your closet, we would see that you love to spurge on....
Sweaters! I can never have enough sweaters, and if I love one enough I’ll buy 3 of the same one in different colors (yes, I have a problem).

How does your Daniel Wellington watch fit into your everyday look?
I wear a lot of neutrals, so the classic black DW watch goes with pretty much everything I wear. I like the subtle accent of the rose gold, as it adds a touch of elegance to the simple design.

What do you admire Daniel Wellington?
I like the simplicity of the design, as it makes it great for everyday wear. It’s also extremely light on my wrist that I often forget it’s there (unlike most other watches I own).

Imagine you open your closet and it’s empty. What’s the first thing you would buy?
A nice tailored coat! I’m a sucker for coats as well, and I’d use my empty closet as an excuse to buy more.


What is your go-to resource for inspiration?
My go-to resource for style inspiration is Instagram. I like to describe my style as simplicity meets comfort. It mostly depends on my mood - some days I feel like wearing lace head to toe, and other days I’m decked out in menswear. Sincerely Jules and Happily Grey will forever be my fashion icons and they’re who I aspire to be one day. Zendaya may be young, but I admire her for being real and inspiring young women to support each other and not compete against one another. She’s also got a natural swagger that resonates in her effortless style, which I absolutely love.

What’s the biggest tip you have for anyone wanting to start a fashion blog or website?
Just do it! I tell this to everyone that asks me this question. The hardest part is actually starting it, but once it’s up and running it’s simply about filling it with pieces of you and what you love. The best decision I made was to start my blog. What I love most is the tight-knit community of bloggers that I’ve met in Toronto. Toronto is a city of over 2.6 million people, but the sense of community among the local creatives gives you reassurance that you’re not alone. I’m surrounded by like-minded individuals with a shared purpose, and constantly providing me motivation to keep pursuing my goals.


steal tina's style: SHOP DANIEL WELLINGTON