Tell us a little bit about your blog. What inspired you to start Basic Babe?

Basic Babe is a fashion blog focusing on an effortless and affordable wardrobe. I was inspired to start it by my husband, Qais, and my dad! They knew how passionate I am about fashion and knew I’d love showcasing my style for the world.

Who (or what) inspires your style?

My style is inspired by other fashionable women in the industry. My first style icon was definitely Lauren Conrad. I still look up to her fashion sense today. I also am really inspired by Sheryl Luke from Walk in Wonderland, Brittany Xavier from Thrifts and Threads, and my fellow Canadian blogger Emily Luciano. I am also a huge fan of Rachel Parcell from Pink Peonies.

What is one thing you let yourself splurge on?

I love splurging on shoes! I am all about keeping to a budget for the rest of my wardrobe. But shoes get me every time!


What is your staple item?

A pair of heels—whether it’s a pair of strappy sandals or boots. I never leave my house without heels on!

Where do you find inspiration for your blog posts?

I find my biggest inspiration from the online world. I love to see what other people are wearing on social media. And I love seeing how models dress “off-duty.” I always find great inspo there.

What do you love most about blogging?

The creative freedom blogging brings you and how you can just be yourself. I love creating content and talking to my audience like they are my friends. It truly is so rewarding shooting and writing a blog post and seeing how your audience reacts.


What is the biggest challenge about fashion blogging?

Time. There are so many moving parts to get a post up and running. I always feel like I don’t have enough of it! It can be challenging balancing my business, my life, and my blog all at once. It is always finding the right balance so nothing suffers.

We understand that you own a clothing business as well. Tell us about that.

I am actually going to be launching an online women’s store early next year, which I am really excited about! I’m focusing on well-priced items that are practical for every day and, of course, stylish. It’s been in the works for quite some time now and I am so excited to make it a reality!

What do you like about Daniel Wellington, and how does it fit with your style?

I love how classic Daniel Wellington watches are. They are sophisticated and classy. Daniel Wellington watches fit with my look perfectly because my style is based around classic pieces. I love to look sophisticated and put-together, and Daniel Wellington watches embody that.


WATCH IT! is “Where Time Matters More.” Why does time matter more to you?

Time matters more to me because time is so valuable. We need to be aware of how we spend our time and who we spend it with. My blog is such a valuable way for me to spend time and I absolutely love it. But spending time with my husband and family means so much more.

Where do you see your blog in the next five years?

I honestly haven’t put too much thought into that. But I’d love to keep growing my audience and reach. I want to inspire as many women and just keep doing what I love by sharing my style!